I build the revenue system your business is missing — the process, the CRM, the early pipeline — and I stay until it actually works. No slide decks. No theory. No ghost.
Most owners are running full speed — and their sales situation looks exactly like this.
Your sales motion is you. WhatsApp messages, mental notes, relationships. The minute you're not in the room, nothing moves.
HubSpot, Salesforce, Zoho — purchased with good intentions. Never configured. Nobody trained. It's a monthly bill, not a system.
"We don't have a path to hire new salespeople." The budget doesn't support it. The owner won't approve commissions. You're stuck between needing revenue and not being able to buy the people to get it.
There's a spreadsheet somewhere. Or a list in someone's inbox. Nobody can tell you what's real, what's stalled, and what needs attention today.
Chief Revenue Officer — without the $300K salary, the 12-month ramp, or the endless internal politics.
"Good partners are hard to find. Especially ones who understand both the business and the technology."— The line I keep hearing. This is the gap I fill.
Not delivered as deliverables. Actually running.
Define the sales motion that fits your business — how leads come in, how they're qualified, what moves them forward, when to walk away. A working playbook, not a deck.
Take the tool you already paid for and make it work. Pipeline stages, contact hygiene, activity tracking, reporting that's readable without a manual.
Identify real prospects. Run outreach. Get conversations going. Build the first wave of real pipeline — not hypothetical pipeline on a slide.
Most people advising on sales have never sold. I have. For 14 years at Cisco, I had a quota, a forecast, cold calls to make, deals to lose, and deals to win.
Pre-sales, RFPs, C-suite proposals. Global financial clients. Learned how to translate complexity into business value under pressure.
Named accounts. Real quota. Cold calls. Forecast reviews every Monday. Deals that took 18 months. Deals that fell apart on the last call. Grew account value 50%, doubled deal size from $1.5M to $5M.
Grew the IoT business from $225M to $750M. Built Cisco's first dedicated IoT sales specialist team. Hit targets 20% above plan for three consecutive years.
75+ global OT partners. $50M in new bookings. Built the partner ecosystem and the sell-through model from scratch. Managing pipeline across six countries.
Taking everything from enterprise and bringing it where it's actually needed: businesses that have never had a real sales system.
Most sales consultants learned to sell from a book.
I learned from missed quarters,
cold calls that went nowhere,
and deals I had to fight to close.
That means when I sit across from you and say "this motion won't work" — I'm not guessing. I've run it. When I say your CRM is configured wrong for where you are in the sales cycle — I know what right looks like.
Not case studies written by a marketing team. Actual situations I've walked into — and what happened.
Built the first-ever sales process from zero — lead generation workflows, pipeline management, CRM implementation, marketing automation. Transitioned the organization from staff augmentation to a sales-outcomes model. Trained the team. Didn't just hand over a document.
Established the company's first sales process — outreach, lead qualification, client onboarding flows. Multi-channel campaigns, a partner program, and the repeatable motion that didn't exist before I arrived. Left them with something that runs without me.
Classic situation: CRM in place, no adoption, no process behind it. Reviewed the setup, redesigned how the team tracks relationships and opportunities, rebuilt the follow-up flow. Now they can see their pipeline without asking three people what's happening.
The pattern I keep walking into: "We don't have a path to hire new salespeople." Heard it from a commercial kitchen supply company. Heard it from a nonprofit director sitting on an unused HubSpot account. The problem isn't budget — it's that nobody has built the infrastructure a hire would step into. The cart is before the horse. That's what I fix first.
No long discovery phases. No 90-day strategy decks before anything moves. Here's how we actually start.
Tell me what's broken. I'll tell you if I'm the right person to fix it — and if I'm not, I'll tell you that too. No pitch. No deck. No obligation.
I map your current state — how leads come in today, where they go, what's in your CRM vs. what's in people's heads. Delivers a clear picture and a prioritized list of what to build first. Short, useful, no fluff.
Process first. CRM next. Pipeline after. Weekly working sessions — not status calls. I'm in the work with you, not watching from a dashboard sending summary emails.
At 90 days you have a working system. Run it yourself, hire someone into it, or we keep building. Your choice — with real options on the table.
Small number of clients at a time. I work in depth, not volume.
Start with 30 minutes. No pitch. No deck. Tell me what's broken and we'll figure out together if I'm the right person for it.